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How to Be a Voice Over Talent

by Suzann Kale

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Types of Voice Over Jobs

As a voice over talent, you might narrate many kinds of documentaries. You might also narrate "industrials," which are companies' in-house productions.

An industrial may be a video or film teaching new employees certain aspects of their business; it could be a high-tech company needing a voice voice over over for an animation demonstrating their new software platform. Training films fall into the industrial category.

A voice talent also does TV and radio commercials, which can be anywhere from 5-seconds to 1-minute, with the average being 30-seconds. If you land a commercial that is shown nationally or internationally, you could earn a great deal of income.

A voice over talent knows what type of voice to present for each type of job. A travel documentary needs a different voice than a web video explaining the newest Pentium processor. A TV commercial for a child's toy needs a different voice than a radio commercial for a fine wine.

Commercial voice actors need to be able to do many voices including odd characters, old-sounding people, children, people with specific accents, teens, tweens, and sometimes even babies babbling.

Full-length animated feature films require voice over talents with a major background in theatre and acting. We won't be covering your Disney audition in this article - but should that be your goal, go for it! Enroll in acting school or align yourself with an acting company, and learn your craft.

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The last "type" of voice over talent falls into the category of "branding." You develop your own sound that is unique; when people hear it, they recognize it. They may never know your name, but they know your voice.

Examples of Voice Over Branding

When I did voice overs, I discovered that I got hired mostly for jobs that required a textured, caring, 35-year old. I called it my "nurse voice." Funnily enough, I got lots of jobs doing voice overs about health care, sonograms, hospitals, and a company needing people to test meds on. I narrated a 45-minute piece on hysterectomies that could be played in doctors' office waiting rooms, and a 30 minute video on a special school for emotionally challenged children. My "nurse voice" became my brand.

A man I know had his  unique voice over brand: a crotchety, old-sounding cowboy with a southern drawl. He got tons of work, because people knew his sound and would ask the agent for him specifically.

The Default Voice

Still, the best voice to start with is the voice most people want. Here are the qualities:

Continue to page 2  of  How to Be a Voice Over Talent

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