Most importantly, a business plan will keep you, the singer and the ring-leader, going down the path you've chosen, in your most focused and efficient way.
Commercial Liability Insurance
With all the wires, cords, electrical extension cords and equipment, you must have liability insurance. Get quotes from your local insurance companies or agents first, and only go to large companies or the Internet if you can't get the prices you want. Make sure your insurance company is well-known and dependable, and keep your premiums paid. Nothing can ruin an otherwise brilliant career more quickly than an unfortunate incident, no matter how small.
Branding Your Band
We mentioned branding earlier, but it deserves one last little push. A brand can be as big as a clever logo on huge billboards around town, or as small as one song you use to end each set with. It can be a sound, a genre, a way of dressing, or a particular style of wedding in which you specialize. You can give out t-shirts with your band's name and logo on them after each wedding, you can sell the t-shirts from your website. Each business card and demo must have something of your brand in it or on it. If your brand is a specific song, include a line from that song in all your email signatures (do not infringe on copyrights, though). Use your imagination. But above all, never underestimate the power of branding your wedding band.
Your Website and Demo
Before you go public, be sure your website is completely set up, looks totally classy, and is specific about what kinds of music you specialize in. You might have a page that lists approximate prices for weddings of various sizes and venues. (You can't give out an exact price until you've met with the bride and/or wedding planner, and have a definite list of songs and duties they require from you. At that point, you can sign a contract with your price on it.)
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