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Financial Self-Defense Strategies

For the Current Economic Crisis

by Suzann Kale


How to Protect Yourself Against Bank Failures

It's important to make sure you are banking with an FDIC insured bank. Look for the official FDIC logo, or you can call 1-877-275-3342 to check on your bank's FDIC status.

"The basic insurance amount is $250,000 per depositor, per insured bank," the FDIC says on its website, at http://www.fdic.gov/deposit/Deposits/insured/basics.html

What the FDIC does NOT insure: According to their website, "The FDIC does not insure money invested in stocks, mutual funds, life insurance policies, annuities, or municipal securities, even if these investments were bought from an insured bank."
and also note,
"The FDIC does not insure U.S. Treasury bills, bonds, or notes. These are backed by the full faith and credit of the United States government."


What to Do BEFORE Your Credit Card Limit is Lowered

Financial wiz Meredith Whitney of the Meredith Whitney Advisory Group LLP  has revised her outlook for our credit card limits. She says that through 2010, banks may lower limits farther than she first thought. And they may even lower limits on good customers with excellent credit histories. (See Following Meredith Whitney for March 13.)

In practical terms, this means that if you've been counting on your unused credit card limits to carry you through an emergency, don't. Instead, use other ways to keep an emergency stash. This may mean going back to basics: savings accounts, bank CDs, money market accounts, and the like. Basically, put a renewed effort into savings, and keep them liquid.


Can You Buy a New Home?

According to top financial analyst Meredith Whitney, U.S. banks are still in deep trouble. So how can you buy a new home at this time?

First, make sure your credit score is good. Check it out through a reputable agency such as Experian (www.experian.com). Don't give out personal information to any company you don't know, or that hasn't been recommended to you by a reputable source.

Next, do whatever you can to improve your credit score, if need be. For instance, check for mistakes in your credit file and add letters to your file to defend yourself in case there are negative reports. To do this, you may have to pay a small fee.

Now find a bank that will pre-approve you for a mortgage with terms that you can live with. The bank will set the limit on your loan.

Be prepared for high down-payments on your new home. That might mean putting off the new-home search until you have saved up cash for a down payment.

READ ALL THE FINE PRINT of every document involved. Yes, that's a lot of reading, and yes, you'll probably need a magnifying glass because some of the font sizes are beyond tiny. AND - not only must you read all this stuff, you absolutely must understand it. So break out the yellow highlighter, read, then go to the bank with your questions. Do not proceed until all your questions are answered to your satisfaction.

Most important, don't buy a house you can't afford. Meaning: is your job secure? do you have a Plan B in case of a job layoff? do you have some savings you can use as a cushion in case of emergency? is this a house you can sell for at least what you paid for it? (nice neighborhood, good schools, no major foundation, roofing, plumbing, or electrical problems?). The selling market is difficult, so again you'll need a savings cushion to keep you going if you do need to sell.


What to Do If Your Credit Card Limit Gets Lowered or Its Rates Are Raised

If you decide you need to close your credit card account because it's no longer serving your needs, and you still have a balance due, try calling the company and asking if they offer an "opt-out" provision. If they say yes, that means you can pay off your card at the current rate, but you must close your account the minute you're paid off. (Some credit card companies will close your account immediately and still let you pay off your debt at your current rate.)

If your credit is good but your card company is lowering your limit anyway, give them a call. Sometimes talking to a human and explaining your situation will actually solve the problem.

Gerri Detweiler of Credit.com  notes that many people are choosing to build up their savings before  paying off their credit card debt. (The old dynamic was to pay off c.c. debt first, and then start to save.)

Source: The Wall Street Journal, "Say Good-Bye to Credit?" by Andrea Coombes of MarketWatch, December 8, 2008.


Consumers Are Spending Less and Less: What Does This Mean to You?

If you have a small business or you are an entrepreneur, now is the time to start planning for more conservative customers. Some of your planning might include new marketing techniques, lower prices, sales, more advertising, and putting more effort into getting free publicity. Free publicity, or editorial coverage, is when you are in the news for some reason.


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Local news is great - aiming for national news is probably a waste of time (unless you've come up with an energy-saving product, a new debt-reduction technique or a money making product).

Learn how to write great press releases, both on paper and on the Internet, and learn how to get these press releases read, rather than tossed out. Some excellent books include Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide  by John Jantsch, and Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business  by Jay Conrad Levinson.


More On Credit Card Self-Defense

Apparently you don't have to have huge past-due amounts to get your card cancelled, your rates raised, or your credit limit lowered. If you have a certain amount of inactivity you may also be flagged. So, even if you're trying to cut household or business expenses by using your credit card less, be careful not to put it in a drawer and forget about it. Use it occasionally, just to help make sure you don't get it cancelled because of inactivity.

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